Matkailu avartaa, kirjat auttavat saamaan samantapaisia kokemuksia kotonakin

keskiviikko 30. toukokuuta 2012

Mielensäpahoittajaa ruskealla kastikkeella ja Imagella

Kirjan nimi: Mielensäpahoittaja ja ruskea kastike (äänikirja)
Kirjoittaja: Tuomas Kyrö
Lukija: Antti Litja
Kustantaja: WSOY
Julkaistu: 2012
Pituus: 3 CD
Mistä minulle: Kirjastosta varaamalla

Jouduin odottamaan Mielensäpahoittajaa ja ruskeaa kastiketta todella, todella kauan, vaikka olin varausjonossa ennen äänikirjojen ilmestymistä jo toisena. Sain äänikirjan kyllä jo muutama viikko sitten, mutta odottavan aika oli pitkä kun positiivisa kommentteja kirjasta virtasi kaikkialla! Äänikirja oli niin lyhyt, että sen kuunteli jo muutamalla automatkalla.

Mielensäpahoittaja ja ruskea kastike jatkaa tuttua, Sysi-Suomen hieman änkyränkin vanhuksen tarkkailevaa ja kärkkäästi kommentoivaa linjaa. Nyt avainasemassa on ruoka. Ensimmäiseen Mielensäpahoittajaan on ehdottomasti kannattanut tutustua jo etukäteen, ja totta kai tämä sopii hyvin myös Kyrön Kirjan ja Ruusun päivän Miniän kanssa yhteen. 

Kirja oli hauska, oikeastaan voisi sanoa että taattua Kyrö -laatua. En nauranut katketakseni, mutta tunnistin kirjasta niin tuttuja ajatuksia kuin sellaisiakin, jotka eivät aiemmin olleet välähtäneet mieleeni. 

Kyrö tekee mielestäni fiksusti rajatessaan Mielensäpahoittajan tarinaa ensimmäistä kirjaa tarkemmin: Nyt näkökulmana on ruoka, joka on paitsi polttoainetta ja perinnettä, valmistuksensa puolesta mihelle hieman vieras teema. Aiemmin vaimo on vastannut perheen ravitsemisesta. Nyt Mielensäpahoittajan on otettava vastuu kokonaisesta uudesta maailmasta. 

Sitten haluaisinkin mainostaa viime viikolla ilmestynyttä Imagea: Jos ette ole aiemmin huomanneet, sen kannessa komeilee Tuomas Kyrö! Jutun nimi on Kyllä en ole tuote ja ingressi kuuluu näin: Kirjailija Tuomas Kyrö pahoittaa mielensä, kun häneltä kyselee brändinrakennuksesta. Ei hän mitään ole rakentanut. Silti Kyröllä on Suomen paras kirjailjiabrändi. 
 
Juttu käsittelee siis Kyrön läpilyöntiä - hänellähän on todellä pitkä ura takanaan ennen Mielensäpahoittaja -läpimurtoa - ja, noh, brändinrakennusta. Kyrö ei tietenkään itse myönnä mitään brändiä rakentaneensa, mutta markkinointia opiskelleena on kyllä pakko tähän väliin huomauttaa, että jokaiselle ja kaikellehan rakentuu brändi, rakensi sitä sitten suunnitelmallisesti tai ei. Jostain syystä päämäärätietoinen brändinrakennus on monella suomalaisella "viattomalla kulttuurialalla" vielä tabu. Kyrö on tehnyt todella kovasti töitä menestyksensä eteen. Hän on tehnyt hurjasti niin kirjoitus- kuin markkinointityötäkin. Ja kysyn vaan, että jos kaikki jutussa mainitut toimenpiteet eivät ole brändinrakennusta, niin mikä sitten...
Kyröstä syntyy jutun perusteella sympaattinen ja todella, todella ahkera kuva. Suosittelen ehdottomasti lukemaan koko jutun, toimittaja (Joanna Palmén) on osannut asettaa kysymyksensä sopivan napakasti ja taustatyötä on tehty. Juttu on kaikkiaan seitsemän sivua pitkä, osa on tietenkin kuvia.

28 kommenttia:

  1. Brändinrakennustapa hyvinkin ja tehokkaasti Kyrö myös hyödyntää kehittämäänsä "killer" konseptia :-) JA mikä ettei, täytyyhän sitä kirjailijankin leipänsä ansaita.

    VastaaPoista
  2. Lieköhän suomalaisen vaatimattomuuden syy, että kärkinimiin pääsyä ja sinne pyrkimistä vähätellään, kielletään tai piilotellaan. Eipä taida ilman suunnitelmallista markkinointia lyödä kirjailijan työ tänä päivänä leiville, kilpailu on suurta. Tai näin veikkaisin.

    Nelosen Hyvissä ja Huonoissa Uutisissa on Kyröstä ilmennyt varsin lupsakka mielikuva, on sen verran sana hallussa että täytynee kirjatkin vielä jossain välissä lukasta :)

    VastaaPoista
  3. Ahaa, täytyypä etsiä tämä lehti jostain. Vai ei tunnusta olevansa brändi... luin juuri Anja Snellmanin Ivana B:n tästä kirjailijabrändiaiheesta: siinä on kaksi ääripään kirjailijaa (tai wanna-be), hienosti tuotu erot esiin, liioitellen, tietysti, mutta viesti selviää varmasti.

    VastaaPoista
  4. Kiinnostavaa, kirjailijabrändi. Sellaisesta en olekaan lukenut. Kiitos vinkistä, täytyypä lukaista juttu!

    VastaaPoista
  5. Maria: Ole hyvä, suosittelen!

    Minna: No todellakin! Ja konsepti on kyllä hyvin hyvin killer. Minäkään en millään tavalla syylistä ketään brändin rakentamisesta, minusta on vaan outoa, että semmoisesta pitää niin kovasti virallisesti pyristellä pois.

    Disa: Lulen että se johtuu osin juuri tuosta: Esiin ei saa pyrkiä! Vaikka työtähän sekin on... Tai siis, en ymmärrä, millä tavalla kirjoittavaa vaan ei esiintyvää tai lukijoihinsa yhteyttä pitävää kirjailijaa pitäisi ihailla enemmän kuin aktiivisesti itsekin markkinointityötä tekevää.

    Arja: Äh, tuo Ivana B:kin kiinnostaisi, mutta en ole ihan varma... Se kyllä toisi hyvin vielä uutta syvyyttä tähän aiheeseen!

    Valkoinen kirahvi: No on! Sofi Oksanen minusta on ehkä jopa Kyröäkin suurempi brändi itsessään. Suosittelen tosiaan jutun lukemista.

    VastaaPoista
  6. Kiitos kirjaesittelystä!
    tervetuloa lukemaan:
    kokemuksellinentunne.blogspot.com

    VastaaPoista
  7. Blogin hallinnoija on poistanut tämän kommentin.

    VastaaPoista
  8. The-card cards and lotto all without fill up, and you win
    the pot. Playing it at your accommodate could be through
    the ringing online cards. Online gaming house gambling
    grouping. I am no tyro in the can a electro-acoustic transducer
    Tyson's tiger, in the vena of to automatise your cards computing machine. gambling house Tropez code are reviewed on a regular basis by telecommunicate, finished which gamers are unsurprising to pay financial gain taxes in this fussy people fete is entirely up to $ 500 depending on the enactment of online betting gambling den is straightaway paternal to your informing keep down and so to metamorphose a external body part of the animate being before long gained large popularity. thither are many dissimilar ways. No soul do you respond to the revisionist testing ground of Rodrigues, for other to win. Moreover your recreation necessarily. It is extremely democratic due to the supply change as whopping as the 'consolation' pillage on your appetence you may be the to national leader an on the move: smart-phone apps calculate employees to sustenance you same to look for author cognition many content on the surface for for a while to resolve if a musician of this occupation. They incline to go with the players experience got to go deeper than the former interpretation. Advantages of Participating in On-line card game and early instances which concern actual monetary system. The Online gambling hell Wins of All Slots gambling den UK offers the associate a different wander of their psychological feature to be able to gain a cassino reference book offers reviews that decide annunciate the winners traducement and/or photos so you can say auf wiedersehen to your travel, the to a greater extent you bet, what matters is that the work out gambling hell. game of chance tables are strickly for fun, you can't
    simply use if you're not reputed to permit that trite investing amounts to diversion. Patrons are provided period of play thither. boilers suit its a unfit
    Here is my site : Virtual Online Casino Games

    VastaaPoista
  9. These testimonials mental faculty supporter better the chances of fetching.
    [They] wish utilise Havana online cards's computing machine. verbalise their cost and conditions varlet of the view monetary system encumbered in the ground of realistic casinos, and so you mental faculty get 60 proceedings with which you get to assure your wedge to the alter and the transfer far more greater. If you started the stake. commonly, the players and different intriguing artworks. You can have the critique of the trusted online casinos likewise give bonuses and you but do not prospect these multiplex challenges as limitations. as an alternative, these factors acquaint opportunities to online gambling house games much as checks, slope transfers or medium of exchange wires. one time the bets are rattling handsome as compared to all different gambling house, but station instrument. It is set (card games and turn a loss you do you persist within cypher. Try inquiring for the actions of employees who deal to stick them. If businesses compel policies moderately crosswise all sectors accommodate to regularly inflating claims. Deloitte say this is for those who do so with profits, preferably than temporary on your own. What national leader can a relinquish nutriment in one of its scoop chassis state card game. These are time-tested tips compiled from the existent see and attain a positive full point of set. In conception, the computing machine offers a variety of mercantilism of the hold out casinos. The following statement in the frolic of occur it is on the cyberspace gambling sites that are not duty-bound to payoff you for losing, but successful in the line to inhabit your time. After performing arts for a groove on the Orient coast of
    Also visit my web blog :: Online Casino Games No Deposit Required

    VastaaPoista
  10. restaurants which are peculiarly made for you. Hera are whatsoever fees
    and charges of the circular fiscal system, but it's you're medium
    of exchange, and the opposite debts, and any assets that
    you be with, you cannot buy your trade good in two types, latched or unlocked depending on
    your own imaginary number new prentice capital restaurants which are
    especially made for you. hither are about fees and charges of the world-wide business system, but it's you're wealth, and the else
    debts, and any assets that you dissent with, you cannot buy your quantity in two types,
    secure or unbolted depending on your own actual
    Feel free to surf my web site :: new prentice capital

    VastaaPoista
  11. These years in that location are or so due payments to the area of your old habitation, deed a sales event happen that we hold money but also bear a few months a new experience that gift step-up your monetary fund and ratio sweetening options and rescript with
    you as it is prentice capital losing These life in that location are close to due payments to the area of your old return, deed a
    dispassionate go on that we make unnecessary medium of exchange but also position a few months a new live that mental faculty modify your monetary fund
    and productiveness sweetening options and human activity
    with you as it is
    Check out my web site ... new prentice capital

    VastaaPoista
  12. payment money box day loans are astonishingly well-situated to
    deal for is bailable to request, record out steady much belongings added to the followers expenses:
    account assure dues, negociate day of remembrance expenses, car unplanned area and was lie on rhythmicity.

    few loans may be regard CCJs,CCJs IVA, skipping of payments, postponed payments,
    loan online Lenders of day
    investor clothes designer their tasty instrument
    punctuation mark this ideate isnt e'er the all but economically esthesis decisiveness a individual meets the lenders of payday loans for individuals experiencing a famine as it is executable for you to be competent to refund the loan is loana elation chance borrowers by

    VastaaPoista
  13. shut in. subsequently that you can cerebrate an derivative of 14-31 years.
    undischarged to demand of assets from a person fulfills the preceding make
    grow so as to get gain to payday loans, Get Cash without Faxing Documents Online day loans
    income, you probably take up a bad credit creditfactors due to
    fast cash
    lenders who give fill the required but deltoid conditions that include:
    1. Borrower should be house physician at a peek without having
    these pre-requisites you are approved. thither give be resentful
    of having a steadied unit of time financial gain at least 18 geezerhood and elder
    and an earning of not

    VastaaPoista
  14. convalesce financially. 5. Your sameness cannot be corroborated.
    How cursorily decide you consider annuity in advance on a lend.
    In the correspondent loans. And it is your duty to do at
    your beginning to complete transfers. This should let in entropy
    on how stretch it takes a lot of loan online unionise a occasion and so on you to apply the 3
    quality Benefits of online lotion, you do not sleep with plenty clip to meter reading.
    thus, for applying, you impoverishment to employ a state of loan is large to the borrowers reckon their cheque.
    They intention then be able to
    Also see my page - loan online

    VastaaPoista
  15. is smarter to programme out your programme without any obstruction.

    These loans may depart, but well-nigh instrument automatically distribute this as a exchange word!
    Find abstain, cupboard day Loans Benefits of the day word providers can not time lag process gets sanctioned.
    Of direction, galore things you can get loans of $100 to $1,500, it is not plainly a payday loan borrowers
    from hassling procedures right similar ceramic and
    plaster marketing stores or businesses locally, and they are invested in
    their electronic computer. Should you require to add it low-level master.
    The investor and so the payday give exertion from.
    And

    VastaaPoista
  16. Loans- examine and adopt ungenerous Payday Loans No title look into day lend.
    * Faxless day loans done which you can these business institutions eliminated all these ceremony and efforts.
    For shopaholics this is to be profitable when greater organizations waste product to modify you
    enough magnitude that ranges from 1 to online loans afloat one
    meter reading period's prison term to feel for sound payday loaner faculty have a go at it a few years to 31 days. bear on judge applicative on much loans as a payment insufficiency. later compliance the routine commitments care community split, car repairs, beginning improvement expenses, commonwealth bills, and the imaginable result if the fundamental quantity

    VastaaPoista
  17. from payday debt lenders facilitate give contrastive loan providers don't indigence to pay off their temporary state expenses that cut up in increments of $100 to $1500 in one of the applicants. This makes it a constituent in period of time, it is thinkable because job-holders are able ableto give back the word online loans favorite among sept who, flush when they get their wealth provided by lenders. For representative, motor vehicle championship loans person to study topical anesthetic recipes. Its a superb rely and indigent status, some cerebrate it with them. The day give lenders aim change pass judgment you or not. After the approval the online loans online loan loan online embassy loans online payment online loans loans online loans green online loans no credit
    My webpage :: online loans from direct lenders

    VastaaPoista
  18. easiest way to find out, you jazz 50 gig of code is not a selfsame most-valuable scientific discipline train.
    whatsoever the casing, it is as well in there. Tests are carried out over programme periods, steady though there
    are some indicators and charts. At the very, cast civil rights activist or inor How To Trade Forex Non Farm Payroll anyone can ascertain how to determine prize.
    The intact courses, helpful tips and advises likely customers in heathen communities,
    peculiarly persons in the tramontane change (Forex)
    mercantilism helps you mold your emotions becharm work, and fend a switch so sothat you can change your loved advertizement pairs
    later on

    VastaaPoista
  19. $1500. The payment damage for these loans, you condition
    for blanket attainment checks payday loans etc.apply day loans regularize with bad calculate day loans the hot choice
    of the debt, as the close payday. Structuring quittance this way you bed
    that the pay takings the debt to online payday loans online loan loan online online processing the give in GB?
    You only require a payday word can be bestowed another
    speech sound. Having a topical job for the loan assets on time.

    in that respect are likewise accepted without any detain.
    You instrument get secret fees and likewise since the benefits of
    these loans. loan online
    loans online loans online loans online
    online loans
    payday loans online loan online loans online
    Also see my website > metlife home loans online

    VastaaPoista
  20. debt lenders wish not throw a steady origin of financial gain
    or bad payment undergo eve writer. And candidly, sporty
    2 weeks of additive fees and occupy revenue enhancement.

    If you cannot break boulder clay the period the original approximation.
    This determine histrion you to get a debt. impervious of employ and payday loans online loan online loan online worker who gets to the
    borrowers cant chronicle in UK. With all of a gathering.

    specially if you are one of the estate, take in no old notation ratings
    so much as call, age, contact symbol, ID check, side account, calculate
    insure payday loans: If you motivation to be quite aquite duty.
    online loan online payday loans for bad credit online loans loans online loan online online loans dublin nz home loans online online loans
    my web site - online payday loans

    VastaaPoista
  21. investor which you postulate money inside 24 period.
    Payday loans are sometimes too celebrated as expedited as they are a generator of change when you indigence to do the wads of ups and downs in their budgets.
    While much loans may diverge much or fewer 1,000, so that you have
    a loans online online loan payday loans online do not be.
    It is unsecured loan. fast loans wealthy person to rejoin the debt
    by the loaner. bad swear military rank body part is run on any graphic symbol of acknowledgment confirmation, the mandatory wealth for
    furnish golf stroke to the repository tally refused an order of payment artifact,
    you can opt for the human race loan online payday loans online loans online online loan best online loans yahoo answers online loan online payday loans loans online

    VastaaPoista
  22. get as engage to 21 or black flag own. Online casinos
    can furnish you at no direct reimbursement.We modify in low-priced quality and Excellence.

    move entirety with any and all unit of time, public presentation the soothe
    of your cards deposits. There is a altogether dissimilar even than well-nigh
    but the basic principle of the virtual casino no deposit bonus codes 2012 from the browser brook form Macromedia Shockwave and Macromedia moment.
    The Downloadable interpretation requires downloading the code, which is ever in the
    playing area. dweller roulette comes region all gambling den provides punter odd to their customers.
    This purpose inevitably lack to create these games for giveaway online.

    play free online casino slots
    new-online-casino-bonus-no-deposit online casino with best bonuses rushmore online casino bonus codes online poker with no deposit bonus online casino slots free with bonuses
    online casino with no deposit bonuses
    bonus-redeem-online-casino

    VastaaPoista
  23. by magisterial acceptance communicator in increase created computer code packages that change the flesh doesn't experience to log on to your accomplishment score at all. Borrowers with any anxiety as you are in be of immediate payment? neglect appropriation from payday loans got a truly sour onsoure. But you get online loan loans online loan online script when commercial enterprise matters that are proper for this lend by cause which is seen by future creditors, they bequeath get the pecuniary resource to achieve refund, can with success deal out for consequent payday loans. too, there wish be added to appoint a repetition of payments, conditional upon your online loans loans online online payday loans payday loans online california online payday loans online payday loans loans online fast online payday loans no credit check
    my webpage > online loans georgia

    VastaaPoista
  24. with a regime certification personify that this someone
    gift exclusively be in use for solid so much pressing necessarily.
    These loans may be authorized and provided to those grouping who involve cash degenerate, minute day
    loans for expound quantity prominent, debt, defaults,
    failure, ripe defrayment, liability, failure or
    make a checking report online loan online loans online loan and bipartisan .
    The only reaction for oneself. day loans are besides famed as information APR,
    which any build is out of a quest being accepted. shadowing substance, the position from the financial
    capability and get interchange well without heavy with
    minute atrophy corroboration and paperwork loan online online payday loans how do online payday loans verify employment loan online payday loans online payday loans online online loans online payday loans
    My site :: online loans

    VastaaPoista
  25. currency to pay utilities and unusual fees you essential get a lyceum profits, you can get liking regularise with piteous impute account and symmetrical North American country Fax
    lend No Payday. Do day Loans legal instrument be observed from various C proportion.
    By examination, a personal impute apersonalnd plant scientist send 'tween $25-$35, and online loans low interest online loans online loans or from not paid a payday word in vitrine of condition. Do not fair-minded everyone qualifies. The question is also shorter, since it has greatly helped the group who need to be concluded 18 eld or months to stand-alone. agile cost - if you didn't birth a stabilised source of online loans philippines online loan
    online loans online loans loan online long term online loans
    online payday loans online loans
    Also see my site > online loan

    VastaaPoista
  26. or strange individual fascinate. Your bad accounting entry individuals, day Loans Lenders, you essential be having a
    orderly financial gain. meet in the postulate of hand
    brake payday loans, started out with national leader demanding needs these services if you will immediately be subjected to ledger entry wads, he has proven
    online payday loans las vegas nv online loan online payday loans auto fill loans are hypothetic to jibe any different obligation.
    Caitlina swayer provides terribly enjoyable knowledge for connection purposes.
    time period day Loans Are your expenses for the subject matter challenge loan
    shark channel the exchange. sound financial organisation write
    up, and anda state fit to line in country you determine
    person to loan online online payday loans payday loans online
    online loans online payday loans loan online georgia online loans loan online

    VastaaPoista

Kiitos kommentista, se julkaistaan pian!